Khurshid Ahmad
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Khurshid Ahmad | |
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Founder & CEO of Advantage Group | |
| Born | NA |
| Birth Place | Patna, Bihar, India |
| Nationality | Indian |
| Occupation | Entrepreneur, Communications Professional, Public Relations Professional |
| Title | Founder & CEO |
| Known For | Advantage Group, Public Relations, Communications, Advertising, Public Affairs, Events and Social Initiatives |
| Company | |
| Founder | Khurshid Ahmad |
| Industry | Public Relations, Communications, Advertising, Public Affairs and Events |
| Experience | 30+ Years |
| Founded | 1 May 1992 |
| Headquarters | Patna, Bihar, India |
| City | Patna |
| Website | Official Website |
| mail@advantagemedia.org.in | |
| Mobile | +91 99340 21693 |
| Awards | Global SABRE recognition associated with Advantage Group |
| Status |  Verified
|
Khurshid Ahmad is an Indian entrepreneur and communications professional who is the Founder and Chief Executive Officer of Advantage Group, a Patna-based organisation working across public relations, advertising, communications, public affairs, events and related professional services.
Ahmad established Advantage on 1 May 1992. According to the organisation's official profile, Advantage began as a small advertising and public-relations agency with a limited number of clients and subsequently diversified into a broader professional communications organisation. The company describes itself as serving clients across Bihar and Jharkhand and working with public-sector organisations, private companies, educational institutions, hospitality organisations, government departments, NGOs and other stakeholders. Advantage Group states that the organisation developed into a broad-spectrum professional communication-management firm under Ahmad's leadership.
The company's official Founder’s Desk identifies Ahmad as Founder & CEO and describes his professional philosophy as being centred on action, trust, teamwork, dedication and continuous progress. Founder’s Desk
Early Professional Journey
Before establishing Advantage, Khurshid Ahmad worked in the advertising industry. According to the founder narrative published by Advantage Group, his early professional experience included working in an advertising company, where he developed an interest in communication, client relationships and business development.
The company's account of his early career describes a turning point in which professional difficulties encouraged him to establish an organisation of his own. Rather than allowing the experience to end his professional ambitions, he used it as motivation to build a new enterprise based on dedication, client objectives and long-term relationships.
This experience became part of the entrepreneurial philosophy that later shaped Advantage Group.
The organisation's official history presents Ahmad's entrepreneurial journey as one of persistence and gradual development. His approach focused on building an organisation where professional relationships, communication capabilities and teamwork could support sustainable growth.
Founding of Advantage Group
Khurshid Ahmad founded Advantage on 1 May 1992. The company's official website identifies this date as the establishment of Advantage Group and describes the organisation as having started as a small advertising and public-relations agency. Advantage Group – About
The organisation subsequently expanded its activities beyond conventional advertising and public relations.
Advantage developed capabilities in:
- Public relations
- Advertising
- Corporate communications
- Public affairs
- Media relations
- Event management
- Communication strategy
- Stakeholder engagement
- Social marketing
- Issue advocacy
- Mass communication campaigns
- Behavioural-change communication
- Reputation management
- Brand management
- Internal communications
- Media monitoring and measurement
The development of these capabilities allowed the organisation to work with different categories of clients and institutions.
The company's official history states that by 1998 Advantage had developed into a communications house in Patna with a broad client base and INS accreditation. It later expanded its presence into Jharkhand, with Ranchi becoming an important base for its operations. Official Company History
Leadership of Advantage Group
As Founder and CEO, Ahmad has been responsible for guiding the strategic development of Advantage Group.
His role has included building professional relationships, developing service capabilities, managing client relationships and overseeing the organisation's expansion into different communication disciplines.
The organisation's Founder’s Desk places particular emphasis on the contribution of its employees and professional network to its growth.
Ahmad states that the reputation developed by Advantage in public relations, communications, events and advertising is the result of collective teamwork. He specifically acknowledges employees, clients, media houses, editors, friends, family and other supporters as contributors to the organisation's development. Official Founder’s Desk
This team-oriented approach is an important part of Ahmad's stated leadership philosophy.
Communications and Public Relations
Public relations has remained one of the principal areas of Ahmad's professional work.
Under his leadership, Advantage has developed media-relations capabilities intended to connect organisations with journalists, editors and media institutions across Bihar and Jharkhand.
The company's official service profile describes media relations as an important part of its operations and states that the organisation maintains relationships with senior journalists and media personnel across Bihar. Advantage Group Services
The company's communications work includes strategic communication planning, stakeholder engagement, public-awareness campaigns, reputation management and media monitoring.
Ahmad's professional journey therefore combines traditional public relations with broader communication-management activities.
Advertising and Media Planning
Advertising is another major component of Advantage Group's services.
The company provides advertising, media planning and media-buying services designed to help organisations identify appropriate communication channels and advertising opportunities.
Advantage's official service description states that its advertising and media-planning work aims to help clients obtain suitable advertising spaces and rates while improving the performance of their media communication. Official Services
Through Ahmad's leadership, advertising has remained one of the organisation's foundational areas while the company has continued to diversify into other professional communication services.
Public Affairs
Public affairs represents another important area of the organisation's work.
Advantage's public-affairs activities include communication with government and institutional stakeholders, issue advocacy, stakeholder engagement, public-awareness initiatives and mass communication programmes.
The company's broader communication-management services include market-entry strategies, reputation and brand management, adversity management, behavioural-change communication and stakeholder engagement. Official Company Profile
Ahmad's leadership has therefore placed Advantage at the intersection of corporate communications, public relations and institutional communication.
Event Management
Advantage Group also operates in event management.
Its official service information describes event-management capabilities covering the complete event lifecycle, including:
- Concept development
- Communication strategy
- Event design
- Décor
- Technical infrastructure
- Planning
- Execution
- Communication integration
- Public relations
The organisation's events work extends across corporate events, institutional programmes, public events and other communication-oriented activities.
Ahmad's involvement in event management reflects his broader approach of combining communication, experience and stakeholder engagement.
Advantage Communications
Advantage Communications represents the organisation's broader communication-management capability.
The service encompasses communication strategy, content, stakeholder relations, reputation management and other activities designed to help organisations communicate effectively with their audiences.
The development of this vertical reflects the transformation of Advantage from a traditional advertising and public-relations agency into a diversified communications organisation.
Advantage Public Affairs
The public-affairs vertical provides another platform through which Advantage works with institutional and public stakeholders.
The company's stated capabilities include issue advocacy, social marketing, mass communication campaigns and behavioural-change communication.
These services are particularly relevant to government programmes, public-awareness initiatives and campaigns involving large communities.
Regional Communications Expertise
A defining feature of Ahmad's professional career is the regional focus of Advantage Group.
The organisation is headquartered in Patna, Bihar and has developed professional capabilities across Bihar and Jharkhand.
Advantage's official profile describes the company as advising public-sector and private-sector organisations, multinational and Indian corporate houses, educational and hospitality institutions, government departments, multi- and bilateral organisations and NGOs. Official Company Profile
This regional expertise has become one of the principal elements of the organisation's positioning.
Major Client Associations
Advantage Group's official client portfolio displays organisations and brands from sectors including healthcare, education, banking, infrastructure, energy, automobiles, hospitality, consumer products and public services.
The client page includes names and logos associated with organisations such as:
- Aakash
- Airtel
- Dalmia
- Medanta
- Maruti Suzuki
- BPCL
- Asian City Hospital
- Paras
- Abbott
- Bharti Bhawan
- Delhi Public School
- Alstom
- Hotel Maurya
- Ruban
- CARE
- State Bank of India
- Indian Railways
- LG
- Indian Oil
- Mahindra
- Coca-Cola
- UNICEF
- Lafarge
The company's official client page presents these organisations as part of Advantage Group's client portfolio. Advantage Group – Our Clients
The presence of a company or organisation on a corporate client page should not by itself be interpreted as establishing the exact nature, duration or current status of every relationship.
Healthcare Communication
Healthcare has been an important sector in Advantage Group's professional activities.
The organisation's corporate history references communication and public-relations work associated with healthcare institutions, including HMRI Patna, Paras HMRI Hospital, Paras Global Hospital and Medanta.
Healthcare communications can involve media relations, public-awareness programmes, event management, institutional communication and stakeholder engagement.
Under Ahmad's leadership, healthcare has therefore formed part of Advantage's diversified communication portfolio.
Advantage Support
In 2007, Advantage Group established Advantage Support as a social and community-focused initiative.
The company's official Support page describes the initiative through the principles of Care, Concern and Contribution. It states that Advantage Support was created to make a meaningful contribution to society and that the organisation earmarks 2.5% of its profit towards social causes. Advantage Support
The stated focus areas include:
- Education
- Public health
- Girl-child empowerment
- Literature
- Sports
- Community development
The initiative reflects Ahmad's stated belief that organisational success should be connected with the welfare of the communities served by the organisation.
COVID-19 Relief Activities
During the COVID-19 pandemic, Advantage Support became involved in community-relief activities.
The organisation's initiatives included support related to healthcare, public awareness and assistance for vulnerable communities.
The activities associated with Advantage Support during the pandemic expanded the group's role from communications into direct community-support initiatives.
These activities demonstrated how Ahmad's communications network and organisational resources could also be used in response to a public emergency.
Literary and Cultural Initiatives
Literature and culture have become another area associated with Ahmad's professional activities.
Advantage Group developed the Advantage Literary Festival, which subsequently became associated with the Patna Literary Festival.
The company's official website describes Advantage Rubaru as a literary and cultural conversation programme originating from the Advantage Literary Festival. Advantage Rubaru
The Rubaru format brings invited guests into conversations moderated by an anchor, moderator or radio professional. Discussions primarily focus on:
- Literature
- Culture
- Civilisation
- Ideas
- Society
The format also allows selected members of the audience to participate and ask questions.
The company describes Rubaru as an initiative intended to create an informal and comfortable environment for discussion.
Patna Literary Festival
The Patna Literary Festival represents a major cultural initiative associated with Advantage Support and the wider Advantage ecosystem.
The official festival material identifies Khurshid Ahmad as Founder and Secretary of the Patna Literary Festival. Patna Literary Festival booklet
The festival focuses on literature, art and culture and provides a platform for writers, poets, artists, intellectuals and audiences to engage in discussions and cultural programmes.
The initiative demonstrates the expansion of Ahmad's work beyond conventional commercial communication into cultural programming and literary engagement.
Advantage Rubaru
Advantage Rubaru was developed as a specialised conversation format.
According to Advantage Group, the programme was created under the Advantage Literary Festival and later became associated with the Patna Literary Festival.
The programme's discussions focus on literature, culture and civilisation, with invited guests engaging in moderated conversations and audience interaction. Official Rubaru Profile
The initiative reflects Ahmad's interest in creating platforms for dialogue and intellectual exchange.
Advantage Dialogue
Advantage Dialogue is another platform associated with the organisation.
The platform is designed around the idea that public opinion and informed discussion can contribute to understanding important issues.
Its activities have included discussions involving areas such as:
- Healthcare
- Education
- Public policy
- Society
- Culture
- Community development
- Women's empowerment
- Social issues
Through such platforms, Ahmad and Advantage Group have used communication not only as a commercial service but also as a mechanism for public discussion.
Advantage Media Academy
Ahmad has also been associated with the Advantage Media Academy.
The academy was inaugurated in Patna in 2009. A 2011 report by The Times of India identified Khurshid Ahmad as the academy's director and reported that the institution conducted programmes intended to expose students to professionals from the media and other fields. The Times of India
The academy represents another aspect of Ahmad's involvement in communication education and professional development.
Public Dialogue and Bihar Development
Ahmad has also participated in initiatives designed to encourage conversations about Bihar's development and changing public perception.
Advantage Group's programmes have brought together people from government, business, healthcare, education, media, culture and other sectors.
These initiatives have addressed themes such as:
- Economic development
- Investment
- Healthcare
- Education
- Infrastructure
- Public perception
- Youth
- Culture
- Social development
Through these platforms, Ahmad has positioned communication as a tool for regional dialogue and development.
Professional Industry Participation
Ahmad has participated in professional discussions concerning India's public-relations and communications industry.
His work in Bihar and Jharkhand has provided him with experience in regional media relations and communication management.
Advantage's official profile states that the organisation is a member of the Public Relations Consultants Association of India (PRCAI) and the Events & Entertainment Management Association (EEMA). Official Advantage Profile
These professional associations form part of the organisation's wider industry network.
Recognition and Industry Achievements
Advantage Group's official website states that the organisation has received international recognition and was ranked 12th among the 40 best PR agencies in the world in connection with its achievements in public relations. Official Advantage Profile
The company also highlights recognition associated with its communication campaigns.
Because these recognitions are presented by the company itself, individual awards should ideally be supported by independent award records when used in an encyclopedic context.
Leadership Philosophy
A central element of Ahmad's leadership philosophy is the distinction between saying something and doing something.
The Founder’s Desk published by Advantage Group states that Ahmad believes actions build trust and that professional credibility develops through execution.
He also strongly emphasises teamwork.
According to his published founder message, the success of Advantage's public-relations, communications, events and advertising work is credited to the organisation's team. Founder’s Desk
His stated principles include:
- Action over promises
- Teamwork
- Trust
- Professional dedication
- Client focus
- Continuous learning
- Long-term relationships
- Consistent execution
Client-Centric Approach
Advantage Group's official materials repeatedly emphasise the importance of client objectives.
The company states that its growth has been supported by understanding client requirements and developing communication solutions around those objectives.
Under Ahmad's leadership, the organisation has therefore adopted a client-oriented approach across public relations, advertising, events, communications and public affairs.
Team Building
Team building is another recurring theme in Ahmad's public statements.
His Founder’s Desk message credits employees and team members for the organisation's reputation and achievements.
He describes the development of Advantage as a collective journey rather than solely an individual accomplishment.
This emphasis on teamwork has been incorporated into the organisation's corporate messaging, where the team is described as a central strength of Advantage.
The Game of Life
Khurshid Ahmad is also identified as the author of a book titled The Game of Life.
Advantage Group's official website presents the book as a forthcoming publication and identifies:
Book: The Game of Life
Author: Khurshid Ahmad
The project is presented as a biographical/autobiographical exploration of life and experience. Advantage Group – The Game of Life
The book represents an additional dimension of Ahmad's public identity as a communications professional interested in documenting experiences and reflections.
Personal Philosophy
Ahmad's published professional philosophy is based on the belief that meaningful achievements are created through action.
He places importance on doing rather than merely making promises, arguing that successful execution creates trust.
His philosophy also places considerable emphasis on perseverance.
In his Founder’s Desk message, he describes continuing to work with enthusiasm and dedication and encourages his team and others to continue developing themselves. Official Founder’s Desk
His professional philosophy can be summarised through several principles:
- Work should produce tangible results.
- Trust should be earned through actions.
- Strong teams produce sustainable achievements.
- Professional relationships require consistency.
- Challenges should become opportunities for learning.
- Continuous progress is more important than short-term recognition.
Contribution to Communications in Bihar and Jharkhand
Ahmad's principal professional contribution has been the development of Advantage as a regional communications organisation.
The company began as a small advertising and public-relations agency and subsequently expanded into multiple areas of communication management.
Its current service portfolio includes PR, advertising, events, communications, public affairs, weddings and social initiatives. Official Advantage Group
The organisation's regional focus has enabled it to work with clients across Bihar and Jharkhand and to develop relationships with local media and institutional stakeholders.
Organisational Legacy
More than three decades after the establishment of Advantage, Ahmad continues to lead the organisation as Founder and CEO.
The company describes its journey as one of continuous development, with the organisation evolving in response to changes in communication, media, technology and client requirements.
The official Founder’s Desk states that Ahmad intends to continue working with the same dedication and enthusiasm on future projects. Founder’s Desk
His legacy is therefore closely connected with the development of Advantage Group and its evolution from a small advertising and public-relations agency into a diversified communications organisation.
Current Professional Role
Khurshid Ahmad currently serves as:
- Founder & CEO, Advantage Group
- Communications and public-relations entrepreneur
- Advertising and communications professional
- Public-affairs professional
- Contributor to literary and cultural initiatives
- Leader associated with Advantage Support and social initiatives
Through these roles, he remains involved in the organisation's strategic direction and its continuing communication, event, public-affairs and social initiatives.
Advantage Group Headquarters
The official Advantage Group website lists the organisation's headquarters at:
401-B, 4th Floor, Sukirti Complex S.P. Verma Road Patna – 800001 Bihar, India
The organisation's official contact page lists the same address and provides its professional contact details. Advantage Group Contact
Contact
- Founder & CEO
Khurshid Ahmad
- Organisation
Advantage Group
- Headquarters
401-B, 4th Floor, Sukirti Complex, S.P. Verma Road, Patna-800001, Bihar, India
mail@advantagemedia.org.in
- Telephone
+91-993 402 1693
- Official Website
See Also
- Public relations
- Advertising
- Corporate communication
- Public affairs
- Event management
- Patna Literary Festival
- Bihar
- Jharkhand
References